Visual Analysis Essay Definition

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Introduction No matter what specific direction your essay takes, your points and observations will revolve around the rhetorical situation of the document you are analyzing.

In the academic field, the study of Visual Rhetoric is intended to fill the gap in Traditional Rhetoric, which previously had a tendency of ignoring visual elements, considering them unimportant.

The study of Visual Rhetoric is closely linked to Semiotics, a science studying signs and their meaning.

This is often called a “target audience.” Identifying and proving the target audience may become a significant portion of your rhetorical analysis.

It’s best to think of audience analysis as seeking and speculating about the variables in people that would make them read the same images in different ways.


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