The Mcdonaldization Thesis

The Mcdonaldization Thesis-23
These are all characteristics of Mc Donald's and other fast-food restaurants. Customers of Mc Donald's can predict the food menu: you'll find the same Big Mac in California as you would in New York.However, they continue to be characteristics of other changing industries, such as shopping districts, education, healthcare, and more. The building, the decorations, and the uniforms are also usually the same.

These are all characteristics of Mc Donald's and other fast-food restaurants. Customers of Mc Donald's can predict the food menu: you'll find the same Big Mac in California as you would in New York.However, they continue to be characteristics of other changing industries, such as shopping districts, education, healthcare, and more. The building, the decorations, and the uniforms are also usually the same.

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The second principle of Mc Donaldization is calculability, which can be seen at Mc Donald's in several ways.

First, there's an emphasis on quantity over quality.

The chapter introduces and discusses the new concept of the ‘i-zation’ of society, as an extension of Ritzer’s Mc Donaldization thesis.

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The size and weight of a burger that you buy are the same as the size and weight of a burger someone else buys - and the bigger, the better.

Second, the cost of that burger is a big selling point.

Popular fiction is 'rebooted' over and over again in all kinds of media.

Many popular websites even have the same basic layout. They like knowing what to expect and what to do in any situation.

In this lesson, we discuss his concept of Mc Donaldization and the four main characteristics of Mc Donaldization that he describes.

Note: For the purposes of this video, the instructor is using the American pronunciation of Max Weber's name.

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