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Using a platform called Metis, Dorchester Collection parses, summarizes and contextualizes reviews in order to gain insights, plan next steps and maintain a competitive advantage.
There is a middle ground that will allow you to effectively integrate AI into your business without shooting for the moon (and blowing up on the launch pad).
Look for business use cases where AI is already a proven solution -- or an emergent one.
Or there’s the flipside: not knowing what to do with AI and avoiding it accordingly.
Hence why, according to Mc Kinsey, just 20% of surveyed executives use AI-related technologies in their businesses.
You’ll need to make sure that the technology is sufficiently advanced to do what you need to do.
If not, an existing solution may be the more cost-effective option.To get the insights and in-depth analysis needed to improve pharmaceutical messaging and communications, Alternatives Pharma turned to AI.This has allowed the company to analyze, categorize, and “theme” patients’ online discussions around particular diseases and pharmaceutical products.And ensure that you have the data ecosystem available for AI to do its work.With the right business case and the right data, AI can deliver powerful time and cost savings, as well as valuable insights you can use to improve your business.Rather than letting this data sit untapped, VOZIQ made use of it.It integrated AI to analyze post-call comments, categorizing them by topic and flagging sentiment scores that indicate customer dissatisfaction and the likelihood of churn.Finally, you’ll need to ensure that the ROI of “success” is there.How will you measure your outcomes, and how will you incorporate these new understandings into your business model? But if you start with a business problem and take an incremental approach, you’ll be able to leverage its time and cost efficiencies to stay competitive both now and in the future.The Problem: Reading And Handling Online Reviews There are countless online reviews sites for guests, travelers and diners to post their experiences. Reviews are scattered across a variety of sites, many of which use different formats.Add to this the challenge of unstructured, text-based reviews and the multilingual nature of the hospitality industry, and obtaining a comprehensive snapshot is a serious challenge.