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If your business often takes private patrol contracts for neighborhoods, position the business as patrol security firm in ads that target neighborhoods.Try not to mention more than a few specialties in your advertising, though, as doing so may confuse your target market.Many people turn to the Internet for research before calling companies.
Most states required bodyguards and security personnel to be older than the age of 18.
Individuals with criminal backgrounds will find it nearly impossible to obtain licensing and approval to carry firearms.
Military, military police, bodyguard, detective or police enforcement experience is essential to start this business.
Choose which security services to offer based upon the business’s customer demographic.
This provides credibility for your company and an example of a positive history.
Another way to gain positive, and free, marketing is to ask satisfied customers for referrals.
Take a look at the background and training of your employees.
If there are common themes -- for example, if many employees are former police officers -- mention that in your marketing.
Let your customer know you'll take care of the security so your customer can concentrate on the business.
Ask customers to provide testimonials that you can use on your corporate website and in advertising.