Various studies across the recent year has found that mobile optimization is a crucial consideration for online advertising today - a truth that is likely to become all the more crucial during 2015, as Since mobile users offer the highest amount of online traffic, it would be ridiculous to suggest that any online company - regardless of their industry, should ignore mobile strategies when improving their online presence and creating new ads.After all, as smartphone screens get bigger, allowing for the better reading of articles and viewing of videos, the chances are that mobile information consumption will only continue to grow.
However, ensuring that your advertisements reach out to a wide audience, have the right impact, and get the best attention are all likely to remain a crucial part of online advertising.
Topics: Click Fraud, Online Advertising, Ad Viewability, Behavioral Targeting, retargeting, Facebook Advertising, Video Advertising, Mobile Advertising, Conversions, Social Media, Behavioral Advertising, Dynamic Ads, Advertising 2015, Banner Fatigue Tim Nichols is a founding partner at Exact Drive, a digital media buying agency with white label, reseller and managed service options available.
e and improve the adverts that they show to their users according to the information that they gather about that specific individual.
In the same vein as dynamic advertising, behavioral targeting is the psychological method behind tracking an individual's presence on your website, and their behavior when they leave your site, in order to establish messages that can target a user on a more personal level.
Your conversion rate is the number of people who take the action you were hoping they would take - from filling in a form to making a purchase.
As we move forward into 2016, methods of conversion optimization are likely to evolve and improve.
Of course, as with any form of content marketing, it's important to make sure you know the audience you're speaking to before you start making your videos work.
more we learn the aims behind that behavior, and how different consumers search for different things.
Exact Drive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences.
Exact Drive has offices in Minneapolis, MN and Milwaukee, WI.