Record Label Business Plan Template

Record Label Business Plan Template-44
• Listeners tend to be well-educated, 41% more likely than the average adult to have attended or graduated from college.• Listeners tend to be 40-50% more likely than the average adult to be a heavy radio listener.Music stations catering to this market have been thriving.

Marketing Plan ...............................................................................................9 The John’s Record Label Brand........................................................................9 Promotions Strategy..........................................................................................9 Pricing Strategy ...............................................................................................10 VII.

Operations Plan ..........................................................................................11 Functional Roles .............................................................................................11 Milestones .......................................................................................................11 VIII.

We seek to find and sign up-and-coming alternative rock bands based in the New York region.

Byfinding underground talent and improving their marketing and appeal to a broader musicaudience, we will be able to build a stable of artists with significant customer bases.

Management Team John’s Record Label is led by [Founder’s Name] who has been in the music business for 3 years.

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking 0,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: ,350 • Salaries: ,000 • Marketing: ,000 • Lease expenditures: ,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses 3,400

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

||

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,237,667 ,986,908 ,620,496 ,506,911EBITDA 1,870

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

||

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,192,261 ,185,677 ,658,341 ,533,472Depreciation

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

||

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,962,155 ,973,439EBIT ,530 ,406 1,231Interest ,800 ,800 ,800 ,800 ,800Pre Tax Income ,730

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

||

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,958,355 ,969,639Income Tax Expense ,653 ,606 7,431Net Income

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

||

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,077 ,821 ,990 ,158 ,326 7

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

||

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,954,197 ,966,312 0 ,785 2,441

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

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While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,388,209 ,625 7,355 3,969 ,578,103 ,159 5,087

While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.

Financial Highlights John’s Record Label is currently seeking $100,000 to launch.

Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

Appendix .......................................................................................................18John’s Record Label Business Plan I.

Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.

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While [Founder] has never run an independent record label himself, he has been active in theindustry for many years as a listener and as an intern at Alternative Rock Station WCDS in New York City.Financial Highlights John’s Record Label is currently seeking $100,000 to launch.Specifically, these funds will beused as follows: • Build-out and Startup costs: $25,350 • Salaries: $45,000 • Marketing: $20,000 • Lease expenditures: $12,000Topline projections over the next three years are as follows: Revenue FY 1 FY 2 FY 3 FY 4 FY 5Total Expenses $323,400 $1,237,667 $2,986,908 $5,620,496 $9,506,911EBITDA $311,870 $1,192,261 $2,185,677 $3,658,341 $5,533,472Depreciation $1,962,155 $3,973,439EBIT $11,530 $45,406 $801,231Interest $3,800 $3,800 $3,800 $3,800 $3,800Pre Tax Income $7,730 $1,958,355 $3,969,639Income Tax Expense $6,653 $41,606 $797,431Net Income $1,077 $5,821 $4,990 $4,158 $3,326 $377 $1,954,197 $3,966,312 $700 $35,785 $792,441 $1,388,209 $11,625 $277,355 $683,969 $2,578,103 $24,159 $515,087 $1,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

,270,228John’s Record Label Business Plan Page 2II. John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.Appendix .......................................................................................................18John’s Record Label Business Plan I.Executive Summary Business Overview John’s Record Label, located at [insert location here] is a new, independent record label focusingon alternative rock music.• Our business model will be profitable if we can grow in the metro-NY area.If any of our artists thrive nationally, then we will be even more successful.Management Team ....................................................................................12 Management Team Members .........................................................................12 Hiring Plan.......................................................................................................12 IX.Financial Plan ..............................................................................................13 Revenue and Cost Drivers ..............................................................................13 Capital Requirements and Use of Funds.........................................................13 Key Assumptions & Forecasts ........................................................................13 X.• The majority of the audience remains firmly lodged in the 18-44 age range.In addition to end-customers, we serve the needs of alternative rock bands. Typically, the members of these bands are in their 20s and havegetting signed, generating revenues and becoming famous as their primary goals.

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