The most outstanding products in the food category are blue band and Knorr.
The most outstanding products in the home care category are Omo and Sunlight detergents.
Unilever became one of the world’s largest companies and it took the idea of concentrating on its image, core products and its brands.
The issue was that, Unilever had to be a household name for the longest period possible.
If it will be well carried out, it will be able to identify the quantity demanded for a period of say one month or one year or even a quarter a year.
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It will also be able to investigate other ways of disposing the vegetable oil bought by the families and more so, in which meals are the vegetable oils used most.
As part of its ISO procedures, it binds itself to packaging products in eco friendly packaging materials and it encourages recycling of its plastic cans.
This is a very attractive company with a rich history and the fact that it controls a good market share of the world product consumers; it is worthy carrying out a research that is comprehensive.
Phase Dawn butter has just entered the market where there are other brands being consumed.
This objective will help us to find out how it compares with the old brands.