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Adobe Creative Cloud; MS Project; Crystal Reports; MS Office including One Note, Power Point, Share Point, and Excel; Cold Fusion; Documentum; social media platforms; Google Analytics; SEO; Web Server Administration; Content Management Systems (CMS); public relations-focused tools such as PR Newswire, Cision and Hootsuite Portfolio on Request | Available for Relocation As a marketing communications professional, you know the importance strategy plays in getting your message across. It has to clearly convey your skills and experience, not to mention the value you'd bring to the company.
A better option is to focus on your niche or industry.
Doing so tells subscribers exactly what kind of content they can expect from you and establishes a common connection between you, making them more likely to subscribe in the first place and read your emails.
Take a look at these examples: Before you settle on a newsletter title, try brainstorming the content you will publish for the first several newsletters.
Don’t create a full-fledged editorial calendar yet.
Do you help them do their jobs faster and more efficiently?
The other part of this is knowing what your audience wants in the first place. How is it different from your competitors’ newsletters?In marketing, you know the value of a solid presentation—and you know how a poor presentation can ultimately sink the proverbial ship.Think of your resume as your professional presentation.It’s not enough to say you’re going to keep your audience abreast of industry news.What’s the benefit of news besides more email in your subscribers’ inboxes?You can encourage sign-ups and readership just by adding action to your newsletter title. One option is to actually use a verb, usually at the beginning of the newsletter name.The other way is to pinpoint the verb that best describes your company’s main activity or purpose, and add “-ing” to it.Such a title indicates you know who they are, what they need, the problems they struggle with, and more importantly, the answers and solutions they seek.Consider these examples: A headline without verbs is boring, stale, and motionless.Consider these examples: Readers want to know what they get for the “price” of their email addresses.So one winning strategy for naming your newsletter is to incorporate the benefits your subscribers get by reading your emails. Part of doing this is defining your purpose, as this article from Ps Print discusses.