According to the National Retail Federation, while 36.2% of shoppers said all the purchases they made over the weekend were on sale, only 9% actually finished their holiday shopping.
In fact, 23% of consumers said they barely made a dent to their shopping lists.
By the time Cyber Monday arrives, consumers may have found the deals they’re already looking for, or – as is the case – they’re not seeing any new, compelling offers that will make them more likely to convert if the weekend’s offers didn’t do the trick.
In other words, consumers see the same thing Monday that they saw on Friday (or even Wednesday or Thursday) and gloss over it because there’s nothing fresh or enticing.
Shopping is getting more competitive with more holidays (real and made up) sprouting up.
Luxury Brand Marketing Case Studies
In 2017 you’ll need to be vigilant of consumer shopping habits, doing things like taking advantage of quirky/fun holidays.Part of this has to do with the fact that consumers are more comfortable shopping later into the season.They believe they can find better deals and don’t have to worry about whether or not the product will arrive when they shop online thanks to faster shipping options and offers/days like Free Shipping Day, enabling them to shop with the security of a good deal and by-Christmas delivery.All of this adds up to make Cyber Monday more in tune with the weekend of sales rather than a separate online shopping spree as it was seen four years ago.According to e Marketer, we could be seeing Black Friday completely outpace Cyber Monday next year.We noticed that Cyber Monday was more comparable to Black Friday and Thanksgiving this year than ever before.What’s more, Cyber Monday’s growth slowed a bit from year over year – although it grew, it was at a much lower trajectory than in years past.Consumers also showed they wanted deals earlier in the week, so merchants responded by offering earlier-in-the-week deals.The result was exactly what we saw this past holiday shopping season: What does this mean for Cyber Monday?If anything, Cyber Monday – which was once seen as the e-commerce event of the year – was now just a continuation of the sales seen on Black Friday. In this case study, we aim to highlight some trends facing consumers and affiliate marketers that could have caused these flags to raise, highlighting why these issues are important and what they mean to your entire affiliate marketing strategy in 2017 – not just your holiday strategy.There has been a trend going on for a few years now where Black Friday is creeping back into the top ranks that Cyber Monday claimed when consumers started seeing serious extra value in shopping and getting great deals online versus waiting out in the cold for stores to open early after Thanksgiving.