This is the direction where we need all companies to head!Then, you have companies like Unilever- one of the world’s largest soap manufacturers. It blows my mind when I imagine what kind of world we could create if more businesses followed the examples of these incredible companies. The rivalry between public and private is officially over.Unilever realized that India was a major, untapped market- with approximately 70 million people who never use soap. We recognise that the health of our business is totally interconnected with the health of the communities we serve and if we are to grow sales of our brand, we have to increase the number of people who use soap”. Together, we can create the world we want to live in.I’ve even come to believe the opposite- instead of casting off the private sector as the problem, we should look to it as the solution.If not, I think the little teaser beneath the video gives you the gist: Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Because when business solves a problem, it makes a profit — which lets that solution grow. Instead, he argues that businesses profit by solving social problems. Way back when, Henry Ford proved that by investing in his workers (he doubled their salary) he was able to decrease costly turnover and increase productivity.An acronym can be used to help them remember the steps.For example, the Cognitive Behavioral Research Group at the University of Florida developed the following acronym as part of the curriculum to teach middle school students the process: Check – See If You’re Angry Hold on – Calm Down & Think Analyze – Figure Out the Cause Reflect – On Possible Solutions Go for it – Pick a Solution Evaluate – See What Happened There are many other ways to foster social problem solving in your classroom.) and lazily grouped businesses together to make unfair, sweeping statements.While it’s been easy to cast myself as the protagonist, heroically fighting the injustices caused by greedy businesses, over time I’ve realized that this kind of thinking is both delusional and harmful.Clean energy sources are sometimes more expensive upfront, but often end up being cheaper in the long run, and environmentally conscious companies save themselves from having to deal with future governmental regulations and fines down the line.Now that we’ve established why it’s in businesses’ best interest to act responsibly, let’s talk about the one thing that they have over the public sector- MONEY.