How To Develop A Marketing Plan For A Small Business

While this might sound daunting, especially if you've never conducted formal market research before, the reality is that you already have much of the information you need.You'll need to know where your company stands in your market.

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We combine Blue Chip training with small business experience and local presence.

We differentiate ourselves in the following ways: The firm has very small capital requirements.

The best plans are flexible, letting you make adjustments as you gain experience, data and insight into what works.

Before you can sit down to write, you'll need to do some market research.

TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.

The Cambridge Strategy Group takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."MANAGEMENTThe CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.Without one, you are operating by "seeing what sticks"—not the optimal way to market your business.A marketing plan is much more than just another boring business document, it's your map to revenue, growth, and longevity.It's important to know that a properly developed, comprehensive plan isn't something you'll finish in one or even two sessions. You don't need to come up with a perfect plan, either.You're deciding what you need to do to grow your business and how you're going to go about it. Marketing plans are not, and should not be, written in stone.This should help you answer questions like: If you did any research when you developed your business plan, you may already have this information.If not, talk to your salespeople and your customer service staff.FINANCIAL SUMMARYThe market for Cambridge Strategy Group's services is enormous.Initially, the three founding members intend to work part-time on this venture while maintaining full-time positions with other corporations.As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy.UNIQUENESS OF SERVICESThe Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.

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