Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year.
Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products.
Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.
Work hard to set the stage for the rest of the plan.
As you develop your Summary you will naturally focus on the issues that contribute most to potential success.
If your concept is too fuzzy, too broad, or too complicated, go back and start again.So think of it as a snapshot of your business plan.Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed.Use your plan to dip your toe in the business water.It's the perfect way to review and revise your ideas and concepts before you ever spend a penny.After you objectively evaluate your capital needs, products or services, competition, marketing plans, and potential to make a profit, you'll have a much better grasp on your chances for success.If you need seed money from a bank or friends and relatives, your business plan can help you make a great case. Financial projections describe where you plan to go.Many people see writing a business plan as a "necessary evil" required to attract financing or investors.Instead, see your plan as a no-cost way to explore the viability of your potential business and avoid costly mistakes. If your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.Most great businesses can be described in several sentences, not several pages.Then work to accomplish your secondary objective by focusing on your readers.