He recommends the ‘unplanning’ method as a way to take your business idea to market quickly and effectively.“It’s a mindset that encourages entrepreneurs to launch and test their ideas in the market, rather than getting stuck in over-analysis, planning and forecasting,” says Ian. Business Planning.”Unplanning doesn’t mean getting rid of goals and objectives, but recognizing that things change, and fast.
As technology develops, opportunities and challenges pop up from many sources both online and offline.
You’re putting extra effort into creating customized greeting cards after all.
Go the extra mile and write a few sentences to show appreciation. It’s been a pleasure doing business with you and I’m looking forward to continuing our partnership in the future” can be quite effective. You usually send them to people that you know personally.
In a business context however, there are some tweaks that you should consider.
It may be economical to print the same message on all of your greeting cards.
Which means that a linear plan might not be the best way to reach those targets.
“How can you plot on a business plan those random opportunities you spotted on Twitter or that new client you accidentally met in the coffee shop? “And who can predict how things will look in five months, let alone five years?
“Your instinct has been developed and formed from real experience in business.
Sometimes careful analysis is helpful, but often you’re just trying to justify what your instinct is already telling you. ”If you’re struggling with how to progress your business idea or paralysed by spreadsheets, business plans and projections, maybe it’s time to give unplanning a try.