All the things I want and buy are influenced by what magazines, television, and other advertisers tell me I need to want and buy. They can be a statement, a style, or a definition of who you are. I never questioned how I looked, but I liked to dress up.In middle school, I became more concerned with my appearance, like most girls.
By reading all these tips to fashion and beauty, girls are sucked into buying products they think will help them become beautiful.
Makeup, hair accessories, jewelry, and especially clothes are all being sold to young girls through magazines.
I enjoy staying in fashion, not because magazines tell me I should but because I like to try new things and I like to be daring.
I watched an episode of Oprah the other day in which a makeup artist was giving makeovers to some women in the audience.
Yet my friends and I still turn to advertising, now not only to stay in fashion but more so to find our own style.
As in high school, advertising equates a certain personality with a style of clothing.Abercrombie, Guess, J Crew, Armani Exchange, Ralph Lauren, Tommy Hilfiger, and Banana Republic are just a few of the name-brand items that clutter my room. I've never stopped to question whether I'm getting what I'm paying for, though I've always been a "smart" shopper, a sale shopper.But, as I learn more about my future field, marketing, I realize that I am a victim of advertising. As a child, I wore what my mother gave me or the hand-me-downs from my sister.You could call me a shop-a-holic, as most of my friends do, but I call myself a lover of fashion.Sitting in my room, I look in my closet at all my belongings and wonder what else I want to buy.Girls start reading Seventeen, and the idea becomes engraved in their minds that they must be like the girls they see in the magazine.The cover has "500 Summer Must-Haves" or "5 Minutes of Crunches to get those Hard Abs" or "10 New Hair Styles that Will Drive the Boys Crazy" strewn across in bold bright colors.Wearing Abercrombie jeans meant you were the preppy all-American girl, a Guess shirt meant you were the snobby rich girl, and anything worse or less than that was unacceptable.The ads and the types of girls in the ads showed all these definitions of character.I cannot even count the number of useless products my friends and I bought to better our appearances, all of which were expensive.It was all pushed by what magazines promised would work.