Since time immemorial advertisement has been used to convey ideas and thoughts to the masses.
Important social messages rode on the bicycle of advertisements to captivate the imagination of the people.
In fact using the glitz and razzmatazz, a company can even sell a lie to the customers, however, the triumph is short-lived as product quality plays an important role in gaining final acceptance.
Advertising is only a part of the marketing strategy but to think that it provides all the solutions to the problem can be a huge mistake.
Excess advertising has a detrimental impact on the perspective of consumers because they might get bored and discard the product which is being promoted.
With the deluge of services and items being launched in the market, the scope of advertisement has increased as compared to the past.
It is dynamic and unpredictable, although not entirely disordered.
Four major factors have been identified to be the driving forces pushing forward worldwide interdependence.
Promotion of public services: The advertisement is used by the government to promote schemes across the length and breadth of the country.
Social concepts important for the general public are understood with the help of the above-mentioned marketing strategy.